Sandals gives travel advisor platform a facelift
Sandals and Beaches Resorts have launched a new loyalty program for travel advisors called the Sandals Elite Advisor (S.E.A.) Program.
The program rewards advisors based on the number of commissionable bookings of three nights or more they make. It uses a tiered system, meaning advisors earn more benefits as their sales increase.
A key feature is the upgraded Travel Advisor Portal. The portal's new dashboard provides a clear overview of lifetime bookings, completed reservations, and upcoming bookings. It also tracks current-year revenue and progress toward the top-tier Chairman's Royal Club status.
Advisors can find a dedicated Benefits page within the portal that details the program's different status levels and the perks that come with each.
The S.E.A. platform also offers advisors dedicated support from business development managers and specialized call center teams.
"Travel advisors are essential to the success of Sandals and Beaches Resorts," said Gary Sadler, executive vice president of sales and industry relations at Unique Vacations, the sales and marketing arm of Sandals. "We are dedicated to supporting their growth as they create unforgettable vacation experiences for their clients."
Sandals is planning a complete redesign of its Travel Advisor Portal, with the new version scheduled to launch this June.
Sandals operates 17 adults-only, all-inclusive resorts across Jamaica, St. Lucia, Barbados, the Bahamas, Antigua, Grenada, Curacao, and St. Vincent. Beaches has two family-friendly, all-inclusive resorts in Jamaica and Turks & Caicos.
This S.E.A. program launch follows a new multimillion-dollar advertising campaign launched by Sandals Resorts International earlier this year.
