Sweet Baby Inc. received over $300,000 in US government funding during pandemic

Sweet Baby Inc. has faced significant backlash from segments of the gaming community over its advocacy for diversity, equity, and inclusion (DEI) initiatives in video games. Despite this, the consultancy has continued to receive support from investors and, now, the US government.

Two payments, totaling $170,974.03 and $134,324.68, were made in 2020 and 2021, respectively. At the time, the consultancy was relatively new, having been founded in 2018.

Failures and Controversy In the past, gamers criticized Sweet Baby Inc's lack of creativity on video games, contributing to their failures. As a result, multiple publishers have ended contracts and partnerships with Sweet Baby Inc. due to recent controversies. Even their most recent project was a complete failure, which led to some developers losing their jobs.

Despite all of this backlash and boycotts, Sweet Baby Inc. is still present in the game industry. They have now hidden the list of clients they are working with on their website. However, Assassin's Creed Shadows is one high-profile game that will be influenced by this consultancy. The revelation of government funding adds another layer to the ongoing debate surrounding Sweet Baby Inc.'s role and influence within the gaming industry. The contrast between the company's stated mission and the criticism it receives highlights the complex and often contentious intersection of business, social advocacy, and consumer preferences in the modern video game market.